Are You Struggling To Choose a Diamond?

Let's face it. Most people are only going to buy a diamond once in their lives. There are really only two ways of going about this. The easy way of getting expert advice, or the time consuming hard way by studying gemology, optics, reading research published by gemological organizations, and hoping it's enough. Hey, I totally get doing your own research, and I applaud it. Either way a little nudge in the right direction can't hurt. Especially if it's not going to cost you any extra, or even better, if it saves you money. Read more...

How Well Do You Understand
The Basic 4C's?

A diamond's value is based on over a dozen factors. The primary factors which determine the value of a diamond are known as the Four Cs: Cut; Color; Clarity; and Carat. If you want to get the best value for your money when choosing a diamond, knowledge of the Four Cs is crucial.

Everyone wants the best diamond at the best price. Those who succeed in this search are those who find an exceptional jeweler.

It is equally important to gain a good understanding of diamond terminology. is aimed at helping you with both aims in mind.

Blend Of Beauty:
Art and Nature

Diamonds make the perfect gift of value. Not only are they rare but the final product is arrived at after a high level of human skill has been applied.

Once perfected by a cutter who attends to the most minute details a diamond represents both rare natural beauty and the remarkable craft of the artist's skill and ingenuity.

Certain types of diamonds command higher prices due to their scarcity.

As mentioned in our tutorial on the 4Cs a completely colorless diamond commands a much higher price than a faintly colored diamond where all other attributes are equal.

Vividly colored diamonds are even more highly prized than colorless diamonds.

And of course the bigger the diamond the higher the price. Usually. The price is based on a combination of all its other attributes as well.

Diamonds hold a special place in modern day culture.

This website is dedicated to the appreciation of diamonds and their special role in people's lives.